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Norman Ralph Augustine (born 27 July, 1935) is an American aircraft businessman.

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  • The more time you spend talking about what you have been doing, the less time you have to do what you have been talking about. Eventually, you spend more and more time talking about less and less until finally you spend all of your time talking about nothing.
    • Augustine's Laws, 1983
Simple: The more you talk about a thing, the more time you lose. Finally, you will not find time to do it if you waste your time talking about it.
What it means: Don't talk about things you will do, do them first.